Economics 9708/23 May/June 2023: question paper and mark scheme
Cambridge AS & A Level Economics (9708), Paper 2 Data Response and Essay, May/June 2023. Read both free below, or download them. Done the paper? Get it marked by AI against this mark scheme.
Are doughnuts demerit goods?
Consumers love to eat doughnuts. In 2019, 10 billion of these deep-fried sugar-coated products were consumed in the United States (US). Fig. 1.1 shows that the US market increased steadily from 2011 to 2019. Doughnuts are widely available throughout the US. There are specialist shops selling their branded products almost everywhere; local coffee shops invariably sell ‘hole in one’ doughnuts as a popular breakfast snack to tempt consumers on their way to work. The growing number of shops selling doughnuts has been an important reason behind overall market growth.
8000
7000
6000
5000
Value of doughnut sales 4000
(US$ million)
3000
2000
1000
0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021*
* Data for 2021 is estimated
Source: ibisworld.com, March 2021
Fig. 1.1 Doughnut market size in the US, 2011 to 2021
The COVID-19 pandemic has had a varying impact on the US doughnut market. Despite having less income, many consumers have continued to buy small luxuries such as doughnuts which remain affordable and can provide some short-term relief from the stresses of the pandemic. Overall, sales of doughnuts fell in 2020 and are forecast to remain below their 2019 peak into 2021. Reasons for this fall in demand are that consumers are making fewer shopping trips and in cities, more people are working from home and therefore not buying their daily coffee and doughnut snack.
In the United Kingdom (UK), more so than in the US, there are growing concerns about the increase in sugar consumption amongst children. This increase comes from soft drinks, chocolate biscuits and sweets (candy) as well as from jam-filled doughnuts, all of which are widely available in supermarkets and local convenience stores. In 2021, it was estimated that a third of teenagers and two thirds of adults in the UK were overweight. This has increased the pressure on the UK government to end online advertising of a range of products including doughnuts. It has been estimated that viewing one minute of advertising for products like doughnuts leads to a child consuming an additional 14.2 calories.
Moreover, a ban on advertising sugary foods would result in children consuming the equivalent of 62 million fewer doughnuts a year in the UK.
(a) Using the data in Fig. 1.1, calculate the percentage change in the value of sales of doughnuts in the US from 2011 to 2019. [2]
(b) Explain one reason why the US market for doughnuts contracted in 2020. [2]
(c) Comment on whether the demand for doughnuts in the US is income elastic or income inelastic. [2]
(d) Explain why a doughnut might be regarded as a demerit good. [2]
(e) With the help of a diagram, assess how the market for sugary foods in the UK might be affected by a ban on online advertising. [6]
(f) Assess the likely effects on UK consumers and the UK government of a ban on online adverts for sugary foods. [6]
Section B
Answer one question.
EITHER
Mark scheme
1(a) Using the data in Fig.1.1, calculate the percentage change in the value of 2
sales of doughnuts in the US from 2011 to 2019.
Extrapolation of data (1)
Calculation of percentage change (1)
Guidance:
Data: 2011 cUSm 5500 2019 cUSm 7500
% change is 2000/5500 × 100% = 36% (accept 35–38%)
1(b)(i) Explain one reason why the US market for doughnuts contracted in 2
2020.
More workers working from home (1)
This has led to less employees in city centres, therefore less demand for
doughnuts (1)
Shopping trips have been less frequent and therefore less demand for
doughnuts (1)
Maximum 2 marks
1(c) Comment on whether the demand for doughnuts in the US is income 2
elastic or income inelastic.
Identification that it is Income inelastic (1)
Sales of doughnuts have increased to some consumers despite them
having a fall in income (1)
1(d) Explain why a doughnut might be regarded as a demerit good. 2
Doughnuts are undesirable and over-provided by the market (1)
This is because of information failure and means that consumers are
unlikely to be fully aware of the health dangers of eating an excessive
amount of doughnuts(1)
1(e) With the help of a diagram, assess how the market for sugary foods in 6
the UK might be affected by a ban on online advertising.
Up to 4 marks for explanation/analysis: Accurately labelled diagram
showing a shift to the left in the market demand curve for sugary foods
Explanation why a ban on online advertising is likely to lead to a fall in
demand for sugary foods
Analysis of the effects of the shift in terms of the change in price and level
of demand
Some consumers may not be put off by the information provided in
advertising
Sugary foods are cheap and take up only a small proportion of the
income of an adult
Demand for sugary foods is likely to be price inelastic
Informal market could develop amongst younger adults/children
For an analysis that explains the advantages/strengths of an online
advertising ban (Up to 2 marks)
For an analysis that explains the disadvantages/weaknesses of an online
advertising ban (Up to 2 marks)
Up to 2 marks for evaluation:
For a brief comment such as
The change in demand will depend on the PED for sugary foods
Sugary foods is a diverse term-some types of product will be more
affected than others
Few palatable substitutes are available
Manufacturers are likely to use other than online advertising to promote
their products
Reserve 1 mark for a justified conclusion
1(f) Assess the likely effects on UK consumers and the UK government of a 6
ban on online adverts for sugary foods.
Up to 4 marks for explanation/analysis of any valid effects such as
Consumers, especially children, may be healthier/less obese
A wider range of alternative healthier snacks could become available
Reduced pressure on the NHS as less obese people
Educational standards and workplace productivity could improve
Could result in less tax revenue for government due to lower sales of
sugary foods and reduced advertising from manufactures of sugary foods
For an explanation of the benefits and costs of the likely effects on UK
consumers and the government but with no explicit reference to the
context of sugary foods (1 mark max)
For an analysis that explains the benefits to UK consumers and the
government of a ban on online adverts of sugary foods (Up to 2 marks)
For an analysis that explains the costs to UK consumers and the government
of a ban on online adverts of sugary foods (Up to 2 marks)
Up to 2 marks for evaluation:
Uncertain impact of advertising ban
Not easy to measure impact on consumer demand or government
revenue
Other forms of advertising will continue
Reserve 1 mark for a justified conclusion
EITHER
(a) Explain, with the help of examples, the significance of the size and sign of the coefficient of income elasticity of demand for the classification of a good and consider how confident you are of this classification. [8]
(b) When the price of a product changes, it usually changes the consumer surplus in the market.
Assess how variations in price elasticity of demand for a product determine the extent of changes in consumer surplus in a market. [12]
OR
Mark scheme
2(a) Explain, with the help of examples, the significance of the size and sign 8
of the coefficient of income elasticity of demand for the classification of
a good and consider how confident you are of this classification.
Follow the point-based marking guidance at the top of this mark scheme and
award:
up to 3 marks for AO1 Knowledge and understanding up to 3 marks for AO2
Analysis
up to 2 marks for AO3 Evaluation.
AO1 Knowledge and Understanding (max 3 marks)
Knowledge of what is meant by income elasticity of demand (1)
Formula for calculation of income elasticity of demand (1)
Meaning of elastic/inelastic income elasticity of demand (1)
AO2 Analysis (max 3 marks)
Analysis of the significance of the size and sign of the coefficient for normal
goods with relevant examples (1)
Analysis of the significance of the size and sign of the coefficient for necessity
goods with relevant examples (1)
Analysis of the significance of the size and sign of the coefficient for inferior
goods with relevant examples (1)
Analysis of the significance of the size and sign of the coefficient for superior
goods with relevant examples (1)
Award maximum of 1mark for two types of good but with no examples.
Award maximum of 2 marks for three types of good but with no
examples.
AO3 Evaluation (max 2 marks)
For a brief comment such as
Classification is dependent on income level of individual/household in
case of inferior goods or necessities or superior goods
A necessity for a low-income household could be a normal good for
another household
YED is an estimate calculated over separate time periods
Reserve 1 mark for a justified conclusion
AO1 Knowledge and understanding 3
AO2 Analysis 3
AO3 Evaluation 2
2(b) When the price of a product changes, it usually changes the consumer 12
surplus in the market.
Assess how variations in price elasticity of demand for a product
determine the extent of changes in consumer surplus in a market.
Use Table A: AO1 Knowledge and understanding and AO2 Analysis and Table
B: AO3 Evaluation to mark candidate responses to this question.
AO1 and AO2 out of 8 marks. AO3 out of 4 marks.
Indicative content
Responses may include
AO1 Knowledge and understanding and AO2 Analysis (max 8 marks)
Knowledge and understanding of consumer surplus
Accurate labelled diagram of consumer surplus
Explanation of effects on consumer surplus when the price of a product
increases
Explanation of the effects on consumer surplus when the price of a
product decreases
Explanation of the change in consumer surplus for a product with a price
elastic PED
Explanation of the change in consumer surplus for a product with a price
inelastic PED
Comparison of changes in consumer surplus where there are variations
in the PED for a product
Level 2 max for 1 sided answers i.e. those that analyse the impact of
elastic or inelastic PED
AO3 Evaluation (max 4 marks)
Change in consumer surplus depends on the relative extent of the price
change
Change in consumer surplus also depends on the coefficient of PED
It is assumed that a price change is the only factor that determines a
change in consumer demand for a product
A one-sided response cannot gain any marks for evaluation.
AO1 Knowledge and understanding and AO2 Analysis 8
AO3 Evaluation 4
OR
(a) Explain why government intervention may be required to provide merit goods and consider why such intervention may not always be successful. [8]
(b) Assess the effectiveness of government intervention through buffer stock schemes in agricultural markets. [12]
Section C
Answer one question.
EITHER
Mark scheme
3(a) Explain why government intervention may be required to provide merit 8
goods and consider why such intervention may not always be
successful.
Follow the point-based marking guidance at the top of this mark scheme and
award:
up to 3 marks for AO1 Knowledge and understanding up to 3 marks for AO2
Analysis
up to 2 marks for AO3 Evaluation.
AO1 Knowledge and understanding (max 3 marks)
Government intervention takes place when markets fail (1); nature of
information failure (1) examples of merit goods (1)
AO2 Analysis (max 3 marks)
Application of reasons for government provision of merit goods to include
essential nature of merit goods (1); private sector not willing to fully provide
(1); problem of payment for merit goods (1) benefits in terms of society and
the economy (1)
Guidance; Award 1 mark for each example that is explained
AO3 Evaluation (max 2 marks)
Governments may lack the resources to provide sufficient merit goods
Governments may not have enough information on which merit goods
should be provided
Reserve 1 mark for a justified conclusion
AO1 Knowledge and understanding 3
AO2 Analysis 3
AO3 Evaluation 2
3(b) Assess the effectiveness of government intervention through buffer 12
stock schemes in agricultural markets.
Use Table A: AO1 Knowledge and understanding and AO2 Analysis and Table
B: AO3 Evaluation to mark candidate responses to this question.
AO1 and AO2 out of 8 marks. AO3 out of 4 marks.
Indicative content
Responses may include:
AO1 Knowledge and understanding and AO2 Analysis (max 8 marks)
The advantages and disadvantages of a buffer stock scheme in agricultural
markets may include
Effective in smoothing out price changes, particularly where these are
volatile
Responsive to market conditions
Involves minimum and maximum prices
Storage of products can be used to influence price changes
Can be inefficient when surplus stocks build up
Little incentive for producers to change what they produce
Could lead to waste of perishable products
Other methods of intervention can include
Subsidies paid to agricultural producers
Tariffs on imports
Export controls
Advantages and disadvantages include
Less intervention, more emphasis on market forces
Improved security of supply for domestic market
Reduced dependence on imports
Income of efficient farmers can increase
Subsidies involve an opportunity cost
Level 2 max for 1 sided answers
AO3 Evaluation (max 4 marks)
Consideration of relative effectiveness of buffer stock schemes
compared to other methods of intervention
How to determine minimum prices for government intervention
Problem of over-supply and impact on future market prices
Informal markets and scale of subsistence producers can be issues in
low-income countries
Accept all valid responses.
A one-sided response cannot gain any marks for evaluation.
AO1 Knowledge and understanding and AO2 Analysis 8
AO3 Evaluation 4
EITHER
(a) With the help of a circular flow of income diagram, explain how equilibrium is determined in an open economy and consider whether a budget deficit or a trade deficit is more likely to cause lasting disequilibrium. [8]
(b) Assess whether an increase in investment in new infrastructure projects will always have a positive impact on the circular flow of income in an economy. [12]
OR
Mark scheme
4(a) With the help of a circular flow of income diagram, explain how 8
equilibrium is determined in an open economy and consider whether a
budget deficit or a trade deficit is more likely to cause lasting
disequilibrium.
Follow the point-based marking guidance at the top of this mark scheme and
award:
up to 3 marks for AO1 Knowledge and understanding up to 3 marks for AO2
Analysis
up to 2 marks for AO3 Evaluation.
AO1 Knowledge and understanding (max 3 marks)
An understanding of the circular flow of income shown through an accurate
diagram showing income flows between firms and households (1); correct
inclusion of exports and imports (1); correct inclusion of government spending
and taxation (1)
AO2 Analysis (max 3 marks)
Explanation of injections into the circular flow of income;(1); explanation of
leakages from the circular flow of income (1); determination of equilibrium in
the circular flow of income (1)
AO3 Evaluation (max 2 marks)
Consideration how a budget deficit or a trade deficit leads to disequilibrium in
the circular flow of income (1); consideration which is likely to cause lasting
disequilibrium (1) Reserve 1 mark for a justified conclusion
AO1 Knowledge and understanding 3
AO2 Analysis 3
AO3 Evaluation 2
4(b) Assess whether an increase in investment in new infrastructure projects 12
will always have a positive impact on the circular flow of income in an
economy.
Use Table A: AO1 Knowledge and understanding and AO2 Analysis and Table
B: AO3 Evaluation to mark candidate responses to this question.
AO1 and AO2 out of 8 marks. AO3 out of 4 marks.
Indicative content
Responses may include:
AO1 Knowledge and understanding and AO2 Analysis (max 8 marks)
Increased investment in new infrastructure can have a positive and negative
impact on the circular flow of income in an economy:
Increased investment can be from firms or government
Household savings can be a source of funds for this investment
Investment is an injection in to the circular flow of income
There is increased payments for factors of production
Households supply factor services to firms in the form of labour,
enterprise and capital
In turn, firms provide factor services to implement the investment
Leakages impact on the total flow of funds in the circular flow of income
Taxation on the inputs into the new infrastructure project is a leakage
from households and firms to the government
Other leakages are spending on imports of materials to implement the
new infrastructure project
Household savings are a leakage from factor income
Equilibrium in the circular flow will depend on the balance between
injections and leakages.
Maximum level 2 for a one-sided response
AO3 Evaluation (max 4 marks)
The circular flow model is a simplified view of reality.
The impact will depend upon the net of injections and leakages.
There could be a negative impact on the circular flow of income if
leakages exceed injections.
Most forms of new infrastructure have a negative impact not taken into
account by the model
Consideration as to whether all new infrastructure always has a positive
impact on the circular flow of income
Accept all valid responses.
A one-sided response cannot gain any marks for evaluation.
AO1 Knowledge and understanding and AO2 Analysis 8
AO3 Evaluation 4
OR
(a) Explain how monetary policy may be able to reduce the rate of inflation in an economy and consider the likely success of this policy. [8]
(b) Assess how governments use macroeconomic intervention to achieve their macroeconomic objectives. [12]
Mark scheme
5(a) Explain how monetary policy may be able to reduce the rate of inflation 8
in an economy and consider the likely success of this policy.
Follow the point-based marking guidance at the top of this mark scheme and
award:
up to 3 marks for AO1 Knowledge and understanding up to 3 marks for AO2
Analysis
up to 2 marks for AO3 Evaluation.
AO1 Knowledge and understanding (max 3 marks)
An understanding of monetary policy (1); tools of monetary policy :interest
rates, supply of money and regulations (1); nature of a contractionary
monetary policy (1)
AO2 Analysis (max 3 marks)
An explanation of how the tools of monetary policy can be applied to reduce
inflation (1); analysis of these changes on aggregate demand and the price
level (1); analysis of the effects on output and employment (1).
AO3 Evaluation (max 2 marks)
The effectiveness of monetary policy will depend upon the response of
consumers and firms, in particular to higher interest rates (1) May also
depend on the rate of inflation and its causes (1) Reserve 1 mark for a
justified conclusion.
AO1 Knowledge and understanding 3
AO2 Analysis 3
AO3 Evaluation 2
5(b) Assess how governments use macroeconomic intervention to achieve 12
their macroeconomic objectives.
Use Table A: AO1 Knowledge and understanding and AO2 Analysis and Table
B: AO3 Evaluation to mark candidate responses to this question.
AO1 and AO2 out of 8 marks. AO3 out of 4 marks.
Indicative content
Responses may include:
AO1 Knowledge and understanding and AO2 Analysis (max 8 marks)
Macroeconomic objective of price stability
Macroeconomic objective of low unemployment
Macroeconomic objective of economic growth
Government budget as a form of intervention
Scope and use of fiscal policy as a form of intervention
Scope and use of monetary policy as a form of intervention
Scope and use of supply-side policy as a form of intervention
Examples of links between macroeconomic objectives and forms of
intervention
Other objectives such as distribution of income
A one-sided response can only gain a maximum mark of Level 2
AO3 Evaluation (max 4 marks)
Consideration of the extent to which macroeconomic intervention allows
governments to achieve their macroeconomic policy objectives
Effectiveness of particular interventions in relation to specific
macroeconomic objectives
Accept all valid responses.
A one-sided response cannot gain any marks for evaluation.
AO1 Knowledge and understanding and AO2 Analysis 8
AO3 Evaluation 4
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